The Greenhouse is a fictional cafe created in the style of a small local business. The logo was made with the intention of being fresh and new, without the heavy reliance on current cafe trends that will quickly become old news. I created the color palette to represent The Greenhouse’s environmental values. The images of food were placed half-on, half-off because I wanted to display the food while giving the menu a modern look. The menu is made to be printed double-sided on legal sizepaper, this decision was made to keep printing costs down for the local business archetype The Greenhouse represents.  
 
The gift card I designed utilizes The Greenhouse’s brand colors and font. The dried flower pattern hints at the cafe’s environmentalist views. I chose to keep the text design simple so it would match the menu and the shirts. 
 
I designed the shirt to be worn by either employees or customers. The Greenhouse slogan was used again in the same font and color as the gift card, and theimages of the coffee and the pastry match the style of the pictures. The repeated design elements join all the brand assets together into one cohesive brand.